Tourism authority targets South Florida and Alabama travel advisors in aggressive outreach campaign
BASSETERRE: The St. Kitts Tourism Authority is turning up the heat on its U.S. trade strategy, deploying a targeted blitz across South Florida and Birmingham, Alabama — two markets it now considers essential pipelines to the island’s growing luxury tourism product.
Business Development Manager Danielle Weekes and Southeast Sales Representative Allison Shultz partnered with Cari Abonador-Alexander, Director of Sales, Luxury & Leisure at Park Hyatt St. Kitts, for a series of high-impact training sessions in the Hollywood, Florida area. The team hosted a “Lunch and Learn” briefing for local travel advisors, followed by an evening at TopGolf designed to deepen relationships with key agency partners.
“South Florida remains a vital focus for our trade strategy, ensuring our destination stays top-of-mind for the market’s leading travel professionals.”
The outreach didn’t stop there. Shultz then headed to Birmingham — a city the authority calls a “vital feeder market” — where she hosted a co-sponsored happy hour update with Park Hyatt St. Kitts in the heart of downtown. The event drew a strong showing of travel advisors for an evening of destination updates and networking.
Officials point to direct Delta service as a key driver of Birmingham’s importance to the island, with ease of access through Atlanta making the “Magic City” a natural gateway for Kittitian-bound travelers. The Alabama market, long overlooked by Caribbean destinations, is now firmly on the authority’s radar.
Together, the twin-market campaign signals a more assertive posture from the St. Kitts Tourism Authority — one built on personal relationships, luxury positioning, and ensuring the destination remains competitive in an increasingly crowded Caribbean marketplace.
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