(ZIZ News) – Flow has now replaced Lime St. Kitts-Nevis as the new retail brand for Cable & Wireless in the country.
The transformation of the brand follows the company’s recent merger with Columbus Communications Inc.
The celebrations marking the occasion were held on Friday with a parade through the streets of Basseterre, followed by a free concert featuring Jamaican Reggae Artiste, Gyptian. That was held at The Circus.
General Manager of Flow St. Kitts-Nevis, David Lake said the new brand represents the best of what the Caribbean has to offer.
“The new brand, Flow, is Caribbean. It represents our people; it represents Caribbean passion, Caribbean energy and I think that consumers are absolutely going to love it,” Lake said.
“Flow is all about connecting communities and transforming lives and we are going to be doing that by delivering to customers the most advanced networking and technologies that will allow them to live their lives, to be more efficient in what they do, in their work and to have more enjoyable play,” he added.
With St. Kitts and Nevis being the fourth market overall to be transformed to Flow, President of Consumer Group at Cable & Wireless, John Reid said it demonstrates their continued investment in the Federation.
“We have started the investment in St. Kitts, we have continued the investment from the Cable & Wireless perspective and our plan is to offer the most robust platforms; wireless, television, broadband; that the country has available to it. And so, we will continue to invest and engage our customers and I think just by investing in the network and in the people and the products, our customers and our public will identify Cable & Wireless and I guess Flow as the brand in the country as a place where they want to do business and that’s something that’s very important to us,” he explained.
Reid said the transition includes the launch of a new retail experience centre and the introduction of new services.
“We’re actually launching our new retail experience store in St. Kitts within a week or so, the television product will be in 2016, the upgrade to our broadband service will be in 2016 and of course, we always continue to invest in our mobile network,” he said.
The management of Flow St. Kitts-Nevis also used the occasion to recognise some of the company’s long-service employees including Denise Belle, Clyde Richardson, Lornette Powell, Desmond Frank, Karen Blackette and David Lake.
Greta Williams received a standing ovation for her 40 years of service to the telecommunications company.