Digicel launches massive ‘MyFive’ Promotion ‘MyFive Ways to Save’
RL: Marketing Executive Genieve Hanley, Sing Off Winner and Casim ‘Rucas’ Pemberton
ST. KITTS (MAY 18, 2010) – Digicel painted the town red, in its usual show-stopping style as it launched its hot, new “MyFive” promotion, which gives its customers Five new ways to save. MyFive ways to save include Free Text, Free Nights, Free Digicel Local Calls, Free International Calls, and Free Cash.
Digigirls, clad in their eye-catching Digicel branded MyFive Shirts, were on the go in the streets of Basseterre, handing out flyers which listed all the juicy details about MyFive.
Voices of the Digicel Team flooded the airwaves, as they were featured live on various radio stations in the Federation, encouraging listeners to join the Bigger, Better Network and enjoy the ‘Freeness’ with Digicel MyFive if they haven’t already done so.
Digicel Country Manager, Sean Latty, confidently stated:
“Now has never been a better time to get on to the Bigger Better Network. Digicel MyFive is a promotion that not only offers value, but also offers savings which everyone is looking for these days.
In staying true to our tagline, The Bigger, Better Network, we wanted to offer something new and exciting to our customers. To give more value to our customer, the team came up with Digicel My Five. This offer gives you Free Text, Free Nights, Free Local and International calls. There is also an exciting cash prize element where each week when lucky customers will win significant cash prizes.
Spectators anticipating Digicel giveaways
Marketing Executive Genieve Hanley and Dance off competition winner