Digicel Launches ‘Drive Your Dream’ Christmas Promotion

Sean Latty, Digicel Country Manager, is interviewed by Juni Liburd

ST. KITTS (NOVEMBER 22, 2010) – The Bigger, Better Network certainly wowed its customers when it unveiled in true grand Digicel style, its highly anticipated Christmas promotion, aptly entitled ‘Drive Your Dream’ last Friday. With this special campaign, Digicel customers will enjoy fun and easy ways throughout the Season, to get their chances to win a brand, new car and very attractive weekly prizes.

To launch the promotion officially, Digicel filled the entire day with much buzz and excitement. The Digi-Team hit the streets of Basseterre, clad in bright red Digicel ‘Drive Your Dream’ t-shirts and Santa hats, sharing flyers and free credit with the public. The airwaves were also flooded with the catchy ‘Drive Your Dream’ ad and live radio interviews were taken on by Digicel’s Marketing Executive, Genieve Hanley, to share all the juicy details of the new promotion with curious listeners. She cheerfully commented:

“We at Digicel have made it our business to make Christmas ‘Bigger and Better’ for our valued customers this year! From now until January 21st, 2011, everyone will have the chance to ‘Drive Their Dream’ and win a sparkling new Suzuki Swift, plus lots of weekly prizes stashed under our Christmas Tree, including cash, credit, handsets, gift vouchers, electronics and so much more! We’ve made getting your chances to win simple and enjoyable to ensure that anyone and everyone can cash-in on this great promotion. Top-up $15 or more, subscribe to any of our super-value prepaid talk or text plans, sign up for any postpaid plan, or pay your bill in full and on time, and you can be a winner—just like that!”

The Red Devils Jouvert Troupe showed off their packages

The highlight of the day was a huge launch party located at Rum Barrel, Port Zante, hosted by Digicel, to which the general public was invited. People came out in their numbers to learn more about the Digicel ‘Drive Your Dream’ promotion and to jump-start the Christmas Season with The Bigger, Better Network. For those who could not attend, the event was carried live on air by Freedom FM and Choice FM.

The evening packed with fun and goodies. Live MC’s and entertainers created and kept up a great hype, and all guests were treated to free food and drink, with the compliments of Digicel. Guests enjoyed plenty giveaways—from free Digicel top-ups and merchandise from partners, Heineken, to complimentary packages from Digicel-sponsored Jouvert Troupes, Mudsunami and Red Devils. Veda Maynard was the lucky patron who walked away with a free Digicel Blackberry handset, out of a random raffle. Even NAGICO, impressed with the promotion, stepped on board in the heart of the launch event, offering one year of free insurance coverage to the winner of the Suzuki Swift!

To learn more about Digicel’s ‘Drive Your Dream’ promotion, visit any Digicel Store or online on the Digicel website www.digicelstkittsandnevis.com.

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