Jamaica tourism authorities targeting African American market

Minister of Tourism Edmund Bartlett says the Jamaica Tourist Board (JTB) will be using social media and other promotional means to go after the 35 million strong African American market.

Bartlett said that in addition to booking advertising spots in the mainstream media, extra effort will be made to target minority groups.

Read more: http://www.caribbean360.com/news/jamaica-tourism-authorities-targeting-african-american-market#ixzz49mIN62AI

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