LIME, Beaumont Park: Title sponsors for Sugar Mas’

General Manager of Beaumont Park presenting sponsorship cheque to Deputy Chair Shannon Hawley and Chairman Clement Ogarro

St Kitts – November 5, 2010 – The National Carnival Committee has announced that the Soca Monarch Spectacular on December 18 will receive new energy this year. Some of this renewed energy was released on Sunday when Beaumont Park officially endorsed their brand for the title of the show.

In a brief ceremony after the races on October 31, Beaumont Park’s General Manager Richard Cummins expressed his company’s satisfaction of once again partnering with the Carnival Committee in this national cultural event. He was especially pleased that his company is coming onboard to assist in the development of the Soca Monarch show which was shelved for the last two years.

Chairman Clement Ogarro and his Deputy Shannon Hawley accepted the sponsorship on behalf of the Carnival Committee. In his brief remarks, Ogarro predicted that the Soca Monarch will become one of the biggest events during the annual carnival. He also expressed his approval of Beaumont Park’s regular contributions to carnival. With this deal completed, the name of the show will be the “Beaumont Park Soca Monarch”.

So far the show has attracted local, regional, and international attention from soca artistes. A total of 17 individuals, duos, and groups have registered to participate. The announcement of the contenders for the show would be made after a judging process on November 20.

LIME country manager presenting sponsorsip check to Chairman and Deputy Clement Ogarro and Shannon Hawley of the Carnival Committee

The Carnival Secretariat has also revealed that LIME through its Premium Sponsorship would continue to brand the Calypso Monarch, and Children Carnival. LIME’s country manager David Lake, presented his company’s commitment to carnival in the form of a EC $135,000 check at the official launch of Sugar Mas’ on October 16, 2010.

The partnership with LIME has continued over the years because of the company’s pledge to support national cultural events such as Sugar Mas’. The LIME Senior Monarch is promising to be one of the best ever with the return of King Konris, the four times Senior Monarch. Also returning this year is previous two-time monarch, Pung-wa, Anastasia, De Musician, and Lady Sunshine.

The quest for the Monarchy starts this coming Sunday at Beaumont Park when Proud Sounds Tent backed by Grandmasters, and Legends Tent backed by the Legends Band would be opening the calypso season with a clash of the tents. Calypsonians scheduled to appear include, King Astro. Lord Kut, Calypso Reggie, Hotrod, Pung-wa, Singing Angie, Mighty J, Provoker, Neglector, I Sour Sop, and several newcomers to the calypso arena. Famed reggae artiste Masud Sadiki would appear with the monika “A stitch in time” and R&B artiste Cmoney a former first runner up in the Junior Calypso would also be joining the senior ranks.

The clash starts at 4pm and the Carnival Committee is encouraging everyone to support the calypso tents as they put some FUN, FETE, AND BACCHANAL in Sugar Mas’ 2K10/2K11