LIME will pay your rent for a year
BASSETERRE, ST. KITTS, November 12, 2010 – LIME. For Living. Everyday. That is the new slogan for LIME’s refreshed brand and the impetus behind the company’s captivating 2010 Christmas Campaign.
The campaign, tagged Christmas ‘Pon De Remix,’ reflects the essence of LIME’s brand promise and provides customers with the products, services and offers that they want and that will improve their lives just as it says – everyday.
The main customer promotion features a sweepstakes in which customers in all markets get a chance to win a lifestyle remix. The Grand Prize is one year of living expenses paid for by LIME and includes rent or mortgage, groceries and telecoms expenses.
Chris Dehring, Chief Marketing Officer, LIME Caribbean, said, “This hassle free, practical gift will offer one very fortunate customer the freedom to enhance his/her life with big savings and provide them with extra cash to use for other important aspects of their lives. That is peace of mind, for at least a year, in harsh economic times.”
‘Pon De Remix’ runner-up prizes include a family vacation for four and home entertainment packages. There will also be six weekly draws with several other attractive prizes on offer such as home and personal makeovers; car makeovers and gas vouchers; handset giveaways like a BlackBerry Torch; and shopping sprees.
Customers can either top-up, text Merry to “LIME”, or purchase a handset and they will be automatically entered in the sweepstake. The main offers target mobile consumers, but the promotion also includes specials for LIME internet customers.
Mr. Dehring added: “For the first time we are offering financing plans on BlackBerry and Netbooks. Plus, there will be a series of one-day specials that will include handset deals, PC bundles, discounted internal direct dialed calls and SMS Happy Hours throughout the campaign. We are confident that this Christmas LIME will have something for everyone.”
Christmas ‘Pon De Remix’ begins on Monday, November 15 and will run until December 31, 2010. The winner of the grand prize will be announced on January 7, 2011.