Slogan released, Carnival rebranded at impressive launch

Masquerades

ZIZ News…Oct 19, 2010 – On Saturday October 16, the streets of Basseterre were ablaze with the spectacle of Sugar Mas’ 2010/2011. The new brand for St Kitts Nevis National Carnival was revealed by new chairman Clement Monarch Ogarro as he spoke at the official launch ceremony. While introducing his Committee members Ogarro stated; “I encourage all stakeholders to rally behind our team and let us know what you are thinking via our interactive Face book page, our website, or you can visit us in person at our secretariat on Victoria Road.”

Prior to the ceremony, a GRAND PARADE headlining, National carnival Queen, Sudeakka Francis and Roadmarch champs Grandmasters, jammed their way through the streets of Basseterre with scores of revelers looking on.

Also on parade were the winners of Miss Culturama, Teenage Pageant, Caribbean Talented Teen, Junior and Female Calypso and Best of the Rest. They were supported by a convoy of Mocka Jumbies, Clowns, Masquerades, and the Mansion Bull. The Patriotic Troupe, Gender Affairs, Sports, Health, Tourism, and Agriculture ministries were also represented in the Parade. This group was kept marching by the Community Drum Corps, the Washington Archibald Cheerleaders, and displays by Jouvert and Grand Parade Troupes, Red Devils, Mudsunami, Phunnmakers, and Inferno.

The Grand Parade culminated at Bank Street where a two hour ceremony was highlighted by the release of the Sugar Mas’ slogan; FUN, FETE, BACHANNAL . IT’S SUGAR MAS’ 2K10/ 2K11. The program for Sugar Mas’ was also unveiled.

Hon. Marcella Liburd Leading Patriotic Troupe

The ceremony was addressed by the Minister with responsibility for carnival Hon. Marcella Liburd who spoke about her vision on how she has set out with the Carnival Committee to develop a first rate product starting with the festivities this year. She complimented the public for coming out in such large numbers to witness the rebranding of the Carnival.

Country Manager, Mr. David Lake presented the Premium Sponsors check of EC$135,000 to chairman Ogarro and stressed LIMEs continued support of Sugar Mas’. In his remarks, he spoke about the economic challenges facing the company but stated that LIME was committed to ensure that they were an integral part of the rebranding because of their long tradition in giving back to the community.

The night ended on a high when six charming and talented young ladies were presented t screaming fans as contestants for the National Carnival Queen Pageant. Abigail Liburd, Rolhensha Henry, Judy Dupont, Kimani Phillip, Iantavia Queely, and Micheleina Charles-Mills were confident and poised as they greeted patrons.

St Kitts based High Schools – Verchilds, Saddlers, Washington Archibald, Immaculate Conception, Basseterre, Cayon, and for the first time Gingerland and Charlestown from Nevis presented their Talented Teen Contestants.

Acting Governor General, Sir Edmund Lawrence and Lady Lawrence along with past chairman Gus Williams were special guests at the function.

The night was capped by the pulsating sounds of DJ Ronnie Rascal and Kollision Band.

Sugar Mas’ is officially scheduled from December 17 to January 3.

LIME Presentation

Miss St Kitts-Nevis Contestants

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