St. Kitts Tourism Authority Woos Visitors on lastminute.com – St. Kitts Micro-site features island information, activities and special hotel offers

ZIZ News…April 7, 2010 – Visitors to lastminute.com will experience a taste of St. Kitts following the launch of a special travel promotion on the holiday website featuring comprehensive information about St. Kitts and its attractions, illustrated with a variety of images and special hotel offers.

The promotion, initiated by the UK office of the St. Kitts Tourism Authority, will run until 15 July 2010 and feature a dedicated St. Kitts micro-site where visitors will be able to find out about special island events, sites of historical and cultural interest, romantic offerings and a brand new family initiative, Kids Are VIPs, offering special programmes for children on holiday in St. Kitts this summer.

Lastminute.com surfers will spot links to the St. Kitts micro-site via promotional links and ads featured throughout the site with further links from the micro-site to hotel specific information and offers and flight information.

Rosecita Jeffers, CEO of the St. Kitts Tourism Authority, said, the partnership between the SKTA and lastminute.com is a very positive move and forms part of a series of promotional initiatives being undertaken by the UK market to increase awareness of the destination to UK travelers. We are confident of the success of this venture and thank our partners for their ongoing support. ”

Lisa Elmes-Bosshard, Consultant to the UK office of the St. Kitts Tourism Authority, said, We are delighted to be part of the phenomenon that is lastminute.com; close to two million visitors a week now visit the site for holiday information and bookings and we are confident in seeing an upsurge in interest in the destination for the important summer months. With room rates starting at just £53.00 a night, guaranteed sunshine and a second BA flight, there is every reason to visit the destination. What’s more, there are plenty of activities for couples or families this summer; including the new ‘Kids Are VIPs’ programme. ”

St. Kitts is currently served twice weekly from London Gatwick by British Airways, the first scheduled carrier to provide regular airlift to the island, following an additional service which started on Tuesday 30 March 2010. The Tuesday flight uses a similar configuration to the Saturday flight with a three class, 280 seat Boeing 777 aircraft holding 40 Club World seats, 24 World Traveler Plus and 216 World Traveler seats.