United States Virgin Islands Begins Year With Sales and Marketing Push
Building on the increase in stay-over arrivals last year, the U.S. Virgin Islands (USVI) Department of Tourism has entered the winter season with a strong sales, marketing, advertising and public relations charge.
Commissioner of Tourism Beverly Nicholson-Doty reported that besides paid advertising – which is currently airing on national television – the Department of Tourism earned close to 170 media placements since its Centennial promotion (which offers visitors $300 in Spending Credits) took flight during the Christmas season.