(ZIZ News) — The St. Kitts-Nevis National Carnival committee has stepped up its marketing and promotional efforts with Thursday’s launch of the official Carnival mobile application titled SKN Carnival.
Committee Chairperson, Sylvester Anthony, hosted a ceremony to officially launch the App.
During his remarks, he said the App will add something that gives more life and meaning to the Festival, thereby attracting a different generation.
“Carnival has taken a deliberate attitude and approach to try to make our Carnival celebrations and the manner in which we communicate that more modern and this morning represents a further step in that direction. So for those of you who have been following us for the last few years would know we have a website and you know we have in the last two years and almost all of the social media platforms…today, we are taking a further step with the launching of a mobile app,” Anthony explained.
Anguillan-born entrepreneur, Tahira Banks, developed the App and was pleased to share its features with the gathering.
“We have updates. That feature will be updated when more updates become available. We have media which lists all the photos…we have videos, all the Youtube videos and as I told Diego, I was very impressed with the quality of work from the film team…we have events because people want to know when events are coming up…we have the participants. I love that the most because we can go through there…and what’s not…second to last, we have social media because as Mr. Anthony has expressed, social media is very important and what we wanted to do with the App was ensure that all the different social media platforms for Sugar Mas 43 and for SKN Carnival moving forward that they all work together so we have Facebook, we have Twitter, we have Sound Cloud, we have Instagram, all the different things work together on the App then stream information in there…and finally we have an overview of what SKN Carnival is and most importantly we talk about St. Kitts and Nevis,” Banks explained.