Adjunct Professor lauds Minister Skerritt for ‘excellent PR’
Adjunct College Professor and former Director of Tourism, Mr. Robert Kelly
ST. KITTS, Dec 1, 2010 (CUOPM) – Mr. Robert Kelly, a former Director of Tourism for St. Kitts is lauding Minister of Tourism, Sen. the Hon. Richard Skerritt and other officials in the Ministry of Tourism, for the “excellent public relations work done by tourism officials in St. Kitts in swiftly and efficiently handling” the recent incident.
“The outside world and particularly here in the US only heard ONE voice. The consistent message was that St. Kitts is essentially a safe port,” said Mr. Kelly in a congratulatory note to Tourism Minister Skerritt; Chairman of the St. Kitts Tourism Authority, Mr. Alfonso O’Garro and Chief Executive Officer of the St. Kitts and Nevis Hotel and Tourism Association (HTA), Mr. Michael Head.
Mr. Kelly, an Adjunct Professor at Monroe College in New York, where he teaches Travel and Tourism said he brought up this topic in one of his classes, highlighting the fact that an immediate, truthful, vigorous, and clear message must be communicated to the media in instances like this and it obviously worked.”
“This was Public Relations 101 at its very best. I hope Journalism Schools were paying attention,” said Mr. Kelly, who, on behalf of all nationals at home and abroad expressed thanks “for helping to save the good name of St. Kitts and Nevis.”
Kittitian-born Kelly is a former teacher at then Basseterre Junior High School, News Director at ZIZ Radio and TV and Freelanced for the Associated Press and the Caribbean News Agency (CANA). He presently does free lance work for Eturbo News.