The Valley, Anguilla — The Anguilla Tourist Board (ATB) continued a strong public relations and marketing campaign with a tour of the Mid-Atlantic, as part of aggressive efforts to strengthen the destination’s market share in the region. The Philadelphia Travel & Adventure Show, a two-day consumer event held March 21 – 22, kicked off the week-long campaign.
The ATB’s director of tourism Candis Niles, along with industry partners, were on hand to greet more than 11,000 visitors in attendance, share new and noteworthy information from the destination and distribute promotional items designed to educate consumers about Anguilla – Tranquility Wrapped in Blue.
The robust schedule continued with a stop in Washington DC that included meetings with seven travel agencies and more than 40 travel agents, as well as a cocktail reception to showcase Anguilla: Tranquility Wrapped in Blue to attendees.
To wrap up the tour, the ATB delegation headed to Maryland for desk-side meetings with travel influencers and agents.
Coordinated by the ATB’s public relations and sales and marketing team, Cheryl Andrews Marketing Communications (CAMC) and The Travel Marketing Network (TTMN), the goals of the campaign were to educate agents and media on why Anguilla is the destination of choice for discerning travelers.
Meetings were held with key travel agencies and members of the delegation provided the latest on-island news and developments to build on the high level of interest from 2014.
The highlight of the week was the dedicated Anguilla reception held on March 24 in Washington DC, which was attended by more than 50 guests.