DIGICEL Partners With Sugar Mas as a Platinum Sponsor
Basseterre, St. Kitts, December 2, 2022 (SKNNCC) — Mega Telecommunications Provider Digicel, has extended sponsorship of EC$70,000 to the St Kitts Nevis National Carnival Committee (SKNNCC). This investment elevates them to the title sponsor for the 2022/2023 Soca Monarch Competition. The sponsorship will greatly enhance the competition and serves as another major input for Sugar Mas 51.
In a handing over ceremony held at Digicel’s retail store on Fort Street on Thursday 1st December, Digicel was represented by CEO, Karlene Telesford and Commercial Manager Sabina Harrinarain. Public Relations Officer of the St. Kitts Nevis National Carnival Committee, Clement O’garro was on hand to receive the cheque.
In a statement after the handing over on Thursday, December 1, Ms. Telesford stated “Digicel recognizes the cultural and historical significance of National Carnival to the Federation which is why we enthusiastically jumped at the opportunity to be a Platinum Sponsor for this year’s Sugar Mas. We are delighted to be the Premier Sponsor for the Soca Monarch as well as the Bacchanal Road Early J’ouvert. It is our anticipation that this year’s festivities will capture the vibrancy and essence of the Kittitian and Nevisian spirit which we are proud to be a part of. We commend the National Carnival Committee for organizing the return of this festival after a two-year hiatus”. Mr O’garro praised Digicel for recognizing the importance of the largest National Event on the Federation’s annual Calendar and invited the company to continue its community spirit. Digicel has established a major mobile footprint in its seventeen years in the Federation.
The Digicel Soca Monarch Competition starts with the Elimination round on Saturday, December 3rd and Sunday, December 4th featuring Soca Artists performing live. The Eliminations are FREE to the general public. The finals of the Digicel Soca Monarch will be held on Wednesday, December 21st at Carnival Village. The Bacchanal Road Early J’ouvert takes place on Saturday, December 10th starting at 6 am.