St. Kitts’ Brinley Gold Rums repackaged
BASSETERRE, ST. KITTS, APRIL 12TH 2012 (CUOPM) – St. Kitts’ well-known line of high quality boutique spirits Brinley Gold Rums has been repackaged to reflect a uniform modern style encompassing the entire Shipwreck brand.
The new packaging for Vanilla, Coffee, Mango and Coconut rums follows the same aesthetic as their popular Shipwreck Spiced Rum — clear bottle, low label design, and drink booklet.
All four flavors will feature the name Brinley Gold Shipwreck and display a nautical ships wheel.
Silver cork tops and capsules embossed with the company logo were added to emphasize its premium look. Fruit images convey all natural flavors and the look of a handcrafted small batch product.
In keeping with the Shipwrecked theme, each new flavored label has a map of St. Kitts on the inside, revealing the location of the British troop ship which sunk off the coast of the island in a 1782 naval battle with the French.
The new packaging will reach retail shelves in the U.S. beginning in April 2012.