St. Kitts Joins Airbnb “Live and Work Anywhere” Campaign to Welcome Digital Nomads

Basseterre, St. Kitts, May 25 2022 (SKTA) – St. Kitts has joined the Airbnb “Live and Work Anywhere” campaign to promote the destination to the growing number of digital nomads worldwide.

As flexibility becomes a permanent part of so many company cultures, Airbnb wants to make it easier for workers to take advantage of their newly enshrined flexibility. With more than 6 million listings worldwide, the platform recently launched its “Live and Work Anywhere” program, an ongoing initiative to continue working with governments and DMOs to create a one-stop-shop for remote workers, and encourage them to try new locations to work, while helping to revive tourism and provide economic support to communities after years of travel restrictions.

For the Caribbean region, Airbnb found that:

  • The share of nights booked for long term stays in Q1 2022 almost doubled compared to the same period in 2019.
  • In Q1 2019, almost 6% of all bookings were for long term stays, while in Q1 2022 this percentage reached almost 10%.
  • The number of nights booked for long term stays tripled in Q1’22 compared to Q1’19.

Continuing the effort to partner with governments and tourism agencies to promote responsible travel and local economic growth, Airbnb in partnership with the Caribbean Tourism Organization (CTO) will promote CTO member countries with digital nomad programs across Airbnb’s vast global community.

This campaign will promote St. Kitts through a landing page that provides details about the digital nomad program, and also highlights the best Airbnb options to stay in and work from in St. Kitts.

“We are thrilled that the digital nomad trend is here to stay, and that travelers from across the globe can immerse themselves in our beautiful destination for extended periods of time,” said Ellison “Tommy” Thompson, CEO of St. Kitts Tourism Authority.

“St. Kitts’ mix of relaxation, adventure and cultural immersion is the perfect combination for travelers who can work from anywhere. Travelers can foster their creativity and seek inspiration from our people and our spectacular landscape. When the work is done, they can enjoy a hike through the rainforest or stop by Arthur’s for the catch of the day. St. Kitts is truly the perfect destination for digital nomads.”

Airbnb is proud to partner again with the CTO in order to keep promoting different destinations in the Caribbean so people can work and travel within. This campaign is a new joint effort that will continue to help with the promotion of the wonderful region”. – Airbnb Policy Manager for Central America and the Caribbean Carlos Muñoz.

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