St. Kitts teams up with British Airways in Great Gatwick Ticket Giveaway
London, UK (29th January, 2013) – St. Kitts has teamed up with British Airways as part of the airline’s biggest ever ticket giveaway from London’s Gatwick Airport, offering a total of 48 pairs of tickets to be won to the destination, as well as a range of special holiday offers.
This fantastic ‘giveaway’ to be held at London’s busy Victoria Station, is part of a seven-day British Airways Promotion, starting 28 January, which showcases one destination per day. From 8.00am to 8.00pm during St. Kitts promotional day on Wednesday 30 January, hundreds of commuters travelling through the station will have a chance of winning a pair of tickets by testing their flight skills at an arcade-style flying game, specially built on the station’s main concourse.
Commuters simply ‘check-in’ at the stand, receive a flight card allowing them to take the controls of a British Airways Boeing 777 aircraft and then compete against each other for the most accurate flight in to St. Kitts. Every 15 minutes, the top scorer will win a pair of British Airways tickets to the destination.
The promotion will also be on the British Airways Facebook page and on Twitter feed from 8am allowing Facebook fans the opportunity to win a holiday to the same daily destination while would be ‘pilots’ will be able to share the ‘experience’ with their friends by posting a message once they have checked in.
Minister of Tourism & International Transport, Senator Ricky Skerritt, said, “Once again our partnership with British Airways affords us huge opportunities to showcase the destination and in this case, a brilliantly conceived promotion that puts us in front of hundreds of commuters in the heart of central London. Our continued partnership with British Airways is key to St. Kitts’ success in the UK market and we look forward to the outcome of this promotion and welcoming all 48 winners and new customers to the island.”
Colm Lacy, British Airways head of commercial for Gatwick Airport, said:”British Airways is delighted to be working in partnership with The St. Kitts Tourism Authority at the Victoria Station Ticket Giveaway, offering commuters the opportunity to win a pair of tickets every 15 Minutes to St Kitts. It is great to work in partnership with St. Kitts as part of our drive to promote our leisure route network from Gatwick.”
“We currently operate twice weekly to St. Kitts, which proves to be an extremely popular destination for our customers. We are confident that our work with St. Kitts at the giveaway will ensure this route goes from strength to strength.”
The St. Kitts British Airways Promotion will be seen by hundreds of commuters who transit through the station every day with further recognition via the main screen at the platform boards. St. Kitts will also be highlighted in Tuesday evening’s London Standard (29 January) and Wednesday’s Metro London Newspaper (30 January) reaching more than 690,000 Londoners and visitors. Commuters will also be given special destination postcards highlighting promotional offers to all hotels in St. Kitts & Nevis which are featured by British Airways Holidays.